STEEL – Straight To Every Ear Listening.
Harlem is no longer synonymous with the historical textbook definition of a cultural renaissance-like community. It is historically one of the most iconic and famous inner cities in the western world. The streets were gritty in the eighties and nineties. Crime, drugs and broken homes were a way of life and especially prevalent in the late 1980s and 1990s. Traditions and values were far from the norm, the inhabitants, ruthless.
B STEELS is a product of this ruthless town.
Bobby started his hustle at a tender age. His father was locked down for most of his childhood and as an only child he was aware of the struggle his mother endured and watched helplessly as she fell prey to drugs. Thankfully today, she’s been clean for 17 years.
As B STEELS looked out for his mom who was a functional addict, he kept his eyes pierced on the streets. The glimmer of expensive cars, flashy clothes, fresh kicks and zero cares bedazzled him and it wasn’t long before he fell in love with the street life and the niceties it offered. As the money came easy, survival became harder and soon Bobby found himself doing time at Spofford Correctional Facility and Harlem Valley at just 14 years old.
Released after serving 3 years, his fresh start quickly turned into a continuation. But this time around, he had a profound interest in music; throughout his childhood, he remembers his mother playing old school music and always loved the emotion and reaction it evoked in its listeners. These listeners now became the locals who took a liking to his rhythmic skills. With musical influences such as Big L, Jay Z, Biggie, JadaKiss and 2Pac, B STEELS decided to give rap a shot.
While in the midst of making wrong decisions, B STEELS put his energy into making hits. As a result of his talent and hard work, he inked an artist development deal, which allowed him to fly to California to work with one of hip-hop’s most renowned producers, Swizz Beatz. He also worked with the likes of Vinny Idol, DJ Love Dinero and other local producers. Though the deal didn’t pan out due to some unethical activities on behalf of the label, B STEELS returned to Harlem to make his living. His son who is almost 10 years old now was born shortly after.
With a mouth to feed and his family on his shoulder, B. STEELS turned back to hustling. Once again, the street life caught up with him and the inevitable happened. He found himself serving 7 years in medium-maximum correctional facilities, i.e. Riker’s Island, 5 Points, Auburn, Comstock, Franklin, Marcy box for a second stint. He actually lived the story most rappers rhyme about. While serving the 7 year bid in the upstate correctional facilities, B STEELS learned of the death of one of his favorite rappers, Big L and that of his father, (whose lifestyle he was closely emulating) in February and March 1999 respectively.
Through the many disappointments and failed attempts of “making it” as a rapper, B STEELS became bitter toward music and the promises and became hopeless. Toward the end of his sentence and upon a preference transfer to Arthur Kill facility, in Staten Island, B STEELS became anxious as this was the closest he had been to home in years. However, shortly thereafter, the Arthur Kill facility closed and he was forced to return back upstate, 8 hours away to Franklin Correctional Facility. Here the visits were few and far between, the weather was cold and depressing as was his spirit, but not for long. During the intake process, he met up with Nino, a former inmate and a close friend that he knew.
Nino introduced B STEELS to Jah who not only became his mentor and “big brother”, but Supreme Legacy Entertainment’s own CEO. Having gone through so many disappointments and shattered dreams and promises B STEELS was apprehensive and skeptical; but upon meeting Jah he felt a connection, sincerity and loyalty, which he’d never experienced before. The vibe was right this time. Jah who was released soon after, promised B STEELS that he would be taken care of and left him with everything that he had including his word, a very rare commodity while one is “locked down”. Upon his release, some of the Supreme Legacy Entertainment team members, Emmanuel, Richard, Chris and Jonathan fulfilled Jah’s promise and met him at the gates of Downstate Correctional Facility.
Knowing of his talent through word of mouth and presently working fulltime with him, this team is granting him a third chance. “They came and built things up. They helped me build in a time where I felt like f*** everything and f*** the world,” he said. As a two-time felon, B. STEELS, who refers to his team as a blessing, is now making music his official hustle, using his passion to break the cycle that has plagued his family for generations, as the motivation for success.
“Many rappers rhyme because they like to or it’s fun for them, I do this because I have to, it’s personal. This has been my dream for years and I have felonies attached to my name, it’s difficult to get a job and I have no other opportunities. I’m just trying to break the cycle for my son, so won’t have to go down the path I did give him more options, you know. Jah and Supreme Legacy Entertainment has stared my career to this point and have kept their word; I have confidence this time, I am grateful to God and Jah for the loyalty and brotherhood of Supreme Legacy Entertainment”.
Already living a lifetime of experiences, B STEELS plans to bring authenticity back to the game. B STEELS, his legacy starts now.
“There is no passion to be found playing small, in settling for a life that is less than the one you are capable of living.“ – Nelson Mandela